Stephen Curry has built a business empire that extends far beyond basketball, with investments and ventures spanning technology, venture capital, sports, entertainment, consumer products and luxury spirits.
Much of Curry’s business activity is organized through Thirty Ink, the business collective he founded to bring together his commercial ventures, brand partnerships, media interests and investments. Among its associated ventures are Penny Jar Capital, an early-stage investment firm, and Unanimous Media, the production company Curry co-founded.
Penny Jar Capital has given Curry exposure to a wide range of technology startups. Its publicly reported portfolio includes cybersecurity companies such as Zafran and Upwind, as well as software and technology businesses including Syndio, HiveWatch, Local Kitchens, Tokenproof and Ducky. The exact amount personally invested by Curry in individual deals is not publicly disclosed, so investments made by Penny Jar should not automatically be treated as Curry’s personal investment amounts.
Curry has also moved into sports ownership. In 2023, he joined the ownership group of TGL’s San Francisco team through Marc Lasry’s Avenue Sports Fund. He later became an investor in Unrivaled, the women’s 3-on-3 basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier.
His involvement with sportswear has also evolved beyond the traditional athlete-endorsement model. Curry Brand originally launched with Under Armour in 2020, but the partnership began separating in 2025 as Curry retained ownership of the brand. By 2026, Curry Brand was moving toward a new phase through a long-term partnership with Chinese sportswear company Li-Ning, with plans covering basketball, golf and lifestyle products.
Curry’s consumer ventures include Gentleman’s Cut, a Kentucky straight bourbon brand he helped create with John Schwartz and Boone County Distilling Co. His portfolio also includes Underrated, which operates basketball and golf programs designed to create opportunities for young athletes.
Entertainment represents another major part of the portfolio. Curry co-founded Unanimous Media with Jeron Smith and Erick Peyton, developing projects across film, television, publishing, podcasts and gaming. Its work has included the ABC competition series “Holey Moley,” along with documentaries and other sports and entertainment projects.
His technology investments have also included earlier bets on emerging industries. In 2018, Curry and former teammate Andre Iguodala invested in Swift, the parent company of esports organization Team SoloMid, as part of a $37-million funding round. More recent investments have included technology and consumer-focused startups, reflecting Curry’s continued interest in businesses outside traditional sports.
The broader strategy behind Curry’s portfolio is increasingly centered on ownership and long-term participation rather than simply attaching his name to products. His ventures give him exposure to companies and industries that can continue generating value independently of his playing career.
From venture capital and cybersecurity to professional sports, bourbon, media and his own consumer brands, Curry’s growing portfolio illustrates how a modern athlete can turn global sports recognition into a diversified business platform.
