Business
Vietnam’s Coffee Farmers Are Chasing China’s Durian Gold Rush—But Will the Boom Last?
DAK LAK, Vietnam — For generations, Vietnam’s Central Highlands have been synonymous with coffee. Today, however, a growing number of farmers are looking beyond the coffee bean and toward a far more lucrative crop: the spiky, pungent durian. Driven by soaring demand from China, Vietnam’s durian industry has exploded into one of Southeast Asia’s biggest agricultural success stories. Farmers who once relied almost entirely on coffee are planting durian trees in hopes of earning significantly high
