Singapore content creator and entrepreneur Simonboy has revealed that he lost about S$170,000 after several business ventures failed or were shut down over the past two years.
Simonboy, whose real name is Khung Wei Nan, has been involved in several businesses, including a chicken rice stall, a funeral services company, an event space and a nail salon. Despite the setbacks, he has continued exploring new business opportunities.
One of his most visible ventures was Singabola Chicken Rice, which he started with actor Peter Yu and business partner Winson Ng. The stall opened in Yishun in June 2024 and later expanded with a second outlet in Choa Chu Kang.
The business attracted attention during its opening, with local celebrities including director Jack Neo, actors Terence Cao and Henry Thia, and other entertainment personalities visiting the stall. The partners also launched promotional activities, including free chicken rice for selected seniors and lower-income customers.
However, Singabola struggled to remain profitable. The first outlet closed after less than a year, with the business eventually shutting down after the partners discussed the difficulties of maintaining operations.
Simonboy previously explained that running an F&B business was particularly challenging because of tight profit margins and difficulties in maintaining consistent food quality and securing a stable chef. The partners ultimately agreed to close the business and concentrate on their other activities.
The chicken rice venture was only one of several businesses that contributed to Simonboy’s reported losses. He said his other ventures also encountered difficulties, resulting in a significant financial setback over the past two years.
Despite losing a six-figure amount, Simonboy has not abandoned entrepreneurship. He has since invested another six-figure sum into a motorcycle rental business, hoping to build a more sustainable venture from his previous experiences.
The new business will provide motorcycles for customers who temporarily need a replacement bike while their own motorcycles are being repaired, as well as people who are saving up to purchase their own motorcycles. Simonboy has said he intends to take a more hands-on role in the new venture.
His experience reflects the challenges faced by entrepreneurs entering highly competitive industries such as food and beverage, where rising operating costs, staffing difficulties and narrow profit margins can quickly affect a business’s ability to survive.
For Simonboy, the setbacks have become part of his ongoing business journey as he continues trying different ventures while maintaining his work in entertainment and social media.
