BANGKOK — Football is becoming a new bridge between Thailand’s international families and local communities as The 1 Central Group and Central Department Store officially partner with Bangkok Albion Football Club, combining youth sports development with lifestyle benefits for expatriate families.
The collaboration is designed to encourage children and young people to participate in football while creating more opportunities for international families in Thailand to connect through sport and community activities.
A New Push for Young Football Talent
The partnership will support football development for young players aged 5 to 18, with training designed around international standards.
Beyond football training, the initiative aims to create opportunities for families to spend time together through sports and health-focused activities, positioning the club as a meeting point for a broader international sports community.
Kawin Tangudtaisak, President of The 1 Central Group, said the partnership reflects an effort to build stronger relationships with The 1 Expat members by creating experiences that extend beyond conventional loyalty-program benefits.
Central Department Store also emphasized its role as a lifestyle destination for customers of different ages and backgrounds, including expatriates, and said the collaboration is intended to create opportunities for families to share interests and grow together.
Exclusive Benefits for The 1 Expat Members
The partnership also comes with a series of benefits for members of The 1 Expat through The 1 App.
Members can receive 5% discounts on selected products across participating Central Retail businesses, including food, everyday essentials, clothing, footwear and sporting equipment. Birthday-month offers include a 10% discount, along with additional promotions.
Members can also earn double The 1 Points on the fifth of each month when shopping at participating Central Department Store and Robinson locations, while other lifestyle, dining, health and travel partners are included in the wider benefits program.
Additional services include complimentary home delivery and interpretation services at participating locations, while members can also gain access to exclusive community activities.
Football as a Community Connector
The partnership reflects a broader effort to connect sport with everyday family life.
For Bangkok Albion FC, the collaboration provides another platform for developing young football players while bringing together families from Thailand’s international community.
For The 1 and Central Department Store, the initiative extends their customer engagement beyond shopping and into sports, family activities and community-building.
As youth football continues to bring families together across borders, this new partnership puts Bangkok Albion FC at the center of an effort to create a more connected international sports community in Bangkok.
And with children and families now at the heart of the partnership, the next question is how far this new football community can grow.
WWC ONE MEDIA G,A
