Seoul is making autumn outings along the Han River more affordable, expanding its food-delivery discount program from three parks to all 11 Han River parks across the capital.
Starting October 1, visitors can receive a 3,000-won discount on qualifying food orders made through Seoul Delivery Plus Ddangyo, with the expanded program running through November 30. The initiative will cover 17 designated delivery zones, including popular riverside destinations such as Yeouido, Ttukseom and Banpo.
The move comes as cooler autumn weather is expected to draw more people outdoors and follows an August pilot program that operated at just three Han River parks.
How the Han River Food Discount Works
Under the expanded promotion, visitors ordering through the Seoul Delivery Plus Ddangyo platform can receive a 3,000-won discount when their food order reaches 25,000 won or more and the designated Han River delivery zone is selected as the pickup location.
The delivery-zone system is designed so riders do not need to travel deep inside the parks. Customers collect their food at designated points before taking it to their chosen picnic or recreation area, helping reduce conflicts between delivery motorcycles, pedestrians and cyclists.
Extra Rewards for Seoul Love Gift Certificate Users
The savings do not stop with the initial discount.
Customers paying with Seoul Love Gift Certificates can receive additional rebates. Purchases of at least 15,000 won qualify for a 3,000-won rebate, while purchases of 25,000 won or more can generate a 5,000-won digital voucher returned the following month.
The city is also increasing the cashback rate for online Seoul Love Gift Certificate purchases from 5 percent to 10 percent through the end of the year.
The monthly purchase limit is simultaneously rising from 300,000 won to 500,000 won.
Seoul Pushes Its Public Delivery Platform
The expanded Han River promotion is also part of Seoul’s broader effort to strengthen its public delivery ecosystem.
Ddangyo passed 3 million users in Seoul in July and reached 10 million registered users nationwide in September, according to the reports.
The platform’s commission structure is also being promoted as an alternative for small businesses. The Korea Times reported that Ddangyo caps commissions at 2 percent and does not charge advertising fees, while the city and Shinhan Bank are offering additional incentives for participating merchants.
The city says the program is intended to provide savings for consumers while helping reduce operating costs for local businesses.
A Bigger Han River Nighttime Economy Push
The delivery expansion fits into Seoul’s wider strategy to turn the Han River into a more active day-to-night destination.
Earlier this year, the Seoul Metropolitan Government announced a nighttime-economy project connecting Han River recreation with food delivery, festivals, transportation and nearby commercial districts. The city has also promoted surrounding traditional markets and neighborhood shopping areas as part of the initiative.
With the delivery program now reaching all 11 Han River parks, autumn visitors will have more options to combine riverside leisure with food delivered through designated pickup locations.
For Seoul, the experiment is about more than cheaper meals. It also tests whether discounts, public delivery services and the Han River’s growing nighttime economy can work together to increase activity for consumers and local businesses.
And as the expanded program runs through November, the question will be whether these incentives can turn a seasonal discount campaign into a lasting part of Seoul’s riverside culture.
WWC ONE MEDIA G,A
