SINGAPORE — Mediacorp actress Tay Ying and celebrity chef Wu Sihan are taking their relationship and shared passion for food into a new business venture with Atelier 27, an artisanal gelato brand built around creative flavours and handcrafted desserts.
The celebrity couple, who publicly confirmed their relationship in 2024, have expanded Wu Sihan’s culinary journey into a new chapter with the gelato-focused venture.
Atelier 27 reflects the couple’s growing interest in creating desserts that combine familiar flavours with more experimental combinations.
From Showbiz and the Kitchen to Gelato
Wu Sihan is no stranger to the food industry. Before becoming more widely known as a Mediacorp artiste, he built his career as a chef and was involved in his family’s F&B business.
His culinary background has remained a major part of his identity even as he expanded into entertainment.
Tay Ying, meanwhile, has become one of the familiar faces of Singapore’s entertainment scene. Together, the pair have now combined their respective creative interests through Atelier 27.
A New Chapter for the Couple
The move into artisanal gelato is not Wu Sihan’s first venture into frozen desserts.
He previously launched a gelato series featuring flavours such as mango oolong and house blend cold brew coffee, showing an early interest in developing flavours beyond traditional chocolate and vanilla.
Atelier 27 appears to take that concept further, with the brand focusing on handcrafted gelato and inventive flavour combinations.
Modern Flavours Meet Familiar Tastes
The brand’s latest offerings include a Petit Lune gelato mooncake collection, featuring four distinctive flavour combinations designed to reinterpret traditional festive treats.
The collection includes:
- Strawberry and pepper ganache with popping candy
- Kaya toast with coffee shortbread
- Oolong and mango with shortbread
- Chocolate and passionfruit with feuilletine
The flavours combine familiar Singaporean and Asian influences with contemporary dessert techniques.
One of the standout creations draws inspiration from Singapore’s iconic kaya toast breakfast, transforming the familiar combination into a gelato dessert.
Another blends oolong tea with mango, while the strawberry and pepper creation introduces an unexpected savoury element.
Building Something Together
For Tay Ying and Wu Sihan, Atelier 27 represents more than just another celebrity business venture.
The brand allows the couple to combine entertainment, food and creativity while building something outside their respective careers in television and professional cooking.
Singapore’s gelato scene has become increasingly competitive, with local and international brands experimenting with unusual flavours and premium ingredients.
That means Atelier 27 will need to stand out not only because of its celebrity founders but also through the quality and originality of its desserts.
The Bottom Line
Tay Ying and Wu Sihan are turning their shared love for food into a new business adventure with Atelier 27, an artisanal gelato brand built around handcrafted and creative flavours.
With Wu Sihan bringing his experience as a chef and Tay Ying adding her creative influence, the couple is stepping into Singapore’s competitive dessert scene together.
From kaya toast-inspired gelato to strawberry and pepper creations, Atelier 27 is proving that Tay Ying and Wu Sihan’s latest chapter may be their sweetest one yet.
WWC ONE MEDIA J.M.D
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