MANILA, Philippines — Stratworks is strengthening its relationships with some of the Philippines’ biggest brands as the communications agency expands its work across consumer marketing, corporate social responsibility, digital engagement and experiential campaigns.
The agency’s latest momentum was highlighted at the 22nd Philippine Quill Awards, where work involving Jollibee, PLDT and Xiaomi earned multiple recognitions. The results build on Stratworks’ earlier wins at the Marketing Excellence Awards and the Stevie International Business Awards in the second quarter of 2026.
Rather than relying on a single type of campaign, Stratworks has increasingly positioned itself around an integrated approach combining strategy, creative execution, storytelling, digital engagement and reputation management.
Jollibee partnership delivers another strong showing
Among the agency’s latest recognitions is its work with Jollibee, which shared five Quill wins with the fast-food company.
The standout was the Jollibee Kids Values Meal, which received an Award of Excellence in Marketing, Advertising, and Brand Communication. The initiative used the brand’s toy lines as educational tools intended to encourage parent-child interaction while teaching values.
Other Jollibee initiatives recognized at the awards included Bida Best, Bida Pinoy, which celebrated Filipino achievements in sports, beauty and the arts; Project 1000, supporting ultra-runner Natalie Dau’s 1,000-kilometer run across Luzon; and the #JOYDelivered digital engagement campaign.
The recognition comes after an already strong year for the Jollibee-Stratworks partnership.
At the 61st Anvil Awards earlier in 2026, their Bida Best, Bida Pinoy campaign won the Grand Anvil, the highest honor for a public-relations program. Their long-running partnership also spans 25 years.
Independent reporting also confirms Jollibee’s strong showing at the 22nd Philippine Quill Awards, where it received eight honors, including two Awards of Excellence and six Awards of Merit.
PLDT partnership extends beyond a single campaign
Stratworks’ work with PLDT has also become a significant part of its growing portfolio.
According to InsiderPH, the partnership contributed to more than nine Quill wins, including Awards of Excellence for Madiskarte Moms PH under Corporate Social Responsibility and PLDT Home Fiber Netflix under Marketing, Advertising, and Brand Communication. The recognition contributed to PLDT being named Company of the Year at the 22nd Philippine Quill Awards.
BusinessMirror independently reported that the PLDT Group collected 21 Quill wins — eight Awards of Excellence and 13 Awards of Merit — and was named Company of the Year.
The recognition illustrates how communications campaigns are increasingly being judged not simply on visibility, but also on their ability to address customer, community and business objectives.
Xiaomi adds another dimension
Xiaomi also featured in Stratworks’ latest award-winning work.
Its All-Star Summer Concert received recognition under Special and Experiential Events, while the REDMI Note 14 Launch was recognized in Marketing, Advertising, and Brand Communication.
That mix gives Stratworks exposure across different types of consumer engagement — from large-scale experiences to product-focused campaigns.
The bigger shift: reputation is becoming part of the strategy
The latest awards are part of a broader expansion for Stratworks.
Earlier in 2026, the agency reported new client relationships involving Bosch Philippines, ING Hubs Philippines, iCare, AXON and Hive Modular, adding to its work across sports, technology, healthcare, financial services and real estate.
The agency has also previously expanded its portfolio with Geely Motors Philippines, Raemulan Lands and McCormick Philippines, reflecting its push across automotive, housing, retail and food categories.
This broader client mix points to a communications market where companies increasingly want agencies that can connect traditional public relations with digital storytelling, influencer engagement, experiential marketing and reputation building.
Stratworks managing director Mark Christian Parlade said the agency’s latest wins reflect its evolution toward combining strategy, creativity, storytelling and reputation to create lasting relevance and trust for its clients.
President and co-CEO Donna Nievera-Conda similarly framed the awards as recognition of campaigns designed to create deeper connections and tangible impact.
Why this matters
For Philippine brands competing for attention in an increasingly crowded digital environment, simply producing advertisements is no longer enough.
Consumers encounter brands through social media, communities, influencers, events, corporate initiatives and everyday experiences. That makes reputation and consistency increasingly important — particularly for companies operating at national scale.
Stratworks’ growing work with Jollibee, PLDT and Xiaomi reflects that shift: brand communication is moving beyond a single campaign and toward long-term relationships built around relevance, trust and engagement.
And with the agency continuing to add clients while collecting recognition across major industry award programs, the latest Quill showing may be less a finish line than another signal of where its expansion is headed next.
WWC ONE MEDIA M.J.E
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