SINGAPORE — Grocery shopping in Singapore is about to get a little more transparent.
Starting Oct. 1, Singapore will expand its pilot programme requiring participating retailers to display unit prices for selected grocery products, allowing shoppers to compare the cost of items across different brands and package sizes more easily.
The expanded trial will bring Don Don Donki and RedMart into the programme while extending unit-price displays to online grocery shopping for the first time.
The initiative is being run by the Competition and Consumer Commission of Singapore (CCCS) and the Consumers Association of Singapore (CASE).
More groceries will carry unit prices
The next phase will cover a broader selection of everyday products, including flour, milk, butter, snacks, soups and sauces, in addition to categories covered during the first trial.
Unit pricing shows the cost according to a standard measurement — such as price per kilogram, litre or another applicable unit — alongside the normal selling price. That makes it easier to determine whether a larger package actually offers better value than a smaller one.
The first pilot ran from September to December 2025, involving NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant at more than 150 outlets.
CCCS and CASE said feedback from that trial was encouraging, with consumers finding unit pricing useful when comparing different brands and package sizes.
Online grocery shopping gets a major change
One of the biggest changes in the expanded programme is the move beyond physical supermarket shelves.
RedMart and Sheng Siong will begin displaying unit prices on their online platforms from Oct. 1, with other participating operators progressively introducing the feature.
Cold Storage and Giant are scheduled to begin their expanded pilot on Nov. 1, while NTUC FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki and RedMart start on Oct. 1. Each participating operator will run the trial for eight weeks.
For online shoppers, the change could make comparisons easier when products are sold in dramatically different package sizes.
Government wants shopper feedback
The expanded programme is still a pilot, rather than a permanent nationwide requirement.
CCCS has commissioned a market research firm to gather feedback during the trial. Shoppers may be approached at participating stores or through online surveys to share their experiences with unit pricing.
CCCS chief executive Alvin Koh said the aim is to make it easier for consumers to compare prices and determine which products provide better value. CASE president Melvin Yong similarly said the expanded programme would improve price transparency across more products, retailers and online platforms.
Consumers can also continue using CASE’s Price Kaki app to compare unit prices for more than 13,900 daily essentials.
A small change that could reshape grocery shopping
The concept behind unit pricing is straightforward: instead of judging value based only on the sticker price, shoppers can compare what each product costs according to a common measurement.
That becomes particularly useful when two seemingly similar products come in different quantities.
Singapore’s expanded pilot will now test whether that information remains equally useful when shoppers move from supermarket aisles to online shopping carts.
For consumers watching their grocery bills, the change could make price comparisons considerably clearer.
But with the programme still in its trial stage, the bigger question is now emerging: Will Singapore’s expanded experiment eventually turn unit pricing into a permanent part of grocery shopping?
WWC ONE MEDIA G,A
