Business
FROM LOCAL TO NATIONWIDE: Filipino Entrepreneurs Are Taking Homegrown Products Online — But the Real Secret to Scaling May Be Where They Started
MANILA, Philippines — For many Filipino entrepreneurs, the path to bigger markets is no longer about abandoning their local roots. Instead, more homegrown businesses are discovering that their communities, traditions and locally made products can become their biggest competitive advantage in the digital economy. A new wave of Filipino entrepreneurs is using e-commerce to take products that once served mainly local customers to buyers across the Philippines—while keeping the stories and communit
