Business
From One Iloilo Grill to a ₱100-Billion Food Empire: The Untold Rise of Mang Inasal
What started as a small grilled-chicken restaurant in Iloilo more than two decades ago has grown into one of the Philippines’ most recognizable homegrown fast-food brands. The story of Mang Inasal is not simply about chicken, unlimited rice, or a successful acquisition by Jollibee Foods Corp. It is a story about spotting an underserved market, understanding Filipino tastes and building a provincial concept into a nationwide powerhouse. Founded by entrepreneur Edgar “Injap” Sia II, Mang Inasal
