PrimeStreet Group, a Bangkok-based investment banking and management firm, has teamed up with Chulalongkorn University to launch a new financial literacy programme aimed at helping young people develop practical money-management skills.
The programme is designed to give Thai students a stronger understanding of personal finance, including saving, budgeting, investing and managing financial risks.
Organisers said the initiative reflects growing concerns about the financial challenges facing younger generations. With digital payments, online shopping and investment platforms becoming increasingly accessible, young people are making financial decisions at an earlier age.
The programme will provide students with practical knowledge that can be applied to everyday financial decisions rather than focusing only on theoretical concepts.
PrimeStreet Group said financial literacy should be developed before young people enter the workforce, when they begin taking on greater responsibility for their income, spending and long-term financial planning.
Chulalongkorn University will contribute its academic expertise to the initiative, helping develop educational content and activities that are appropriate for students.
The programme is also intended to encourage young people to think more carefully about the difference between needs and wants, develop saving habits and understand the potential risks associated with borrowing and investing.
Financial scams and digital fraud are another area of concern. As younger consumers increasingly use mobile banking and online financial services, organisers say they need to understand how to identify suspicious offers and protect their personal and financial information.
The initiative forms part of broader efforts in Thailand to improve financial literacy among younger people. Government agencies, universities and financial institutions have increasingly introduced programmes designed to strengthen financial knowledge among students and young adults.
Thailand’s central bank has also promoted financial education covering areas such as budgeting, debt management, saving, investment and protection against financial scams.
By bringing together financial-sector expertise and university education, the new programme aims to give Thai youth practical tools to make more informed financial decisions and develop healthier money habits from an early age.
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