MANILA, Philippines — From a relaxed grey suit at Paris Fashion Week to elaborate military-inspired stage costumes, BTS member Jimin has developed a distinctive relationship with Dior that goes beyond wearing luxury fashion.
Since becoming the French fashion house’s global ambassador in January 2023, the singer has appeared in Dior ensembles across fashion shows, public appearances, campaigns and live performances. His wardrobe has moved between refined tailoring, sheer sportswear-inspired pieces, dramatic knitwear and custom stage costumes.
The evolution has also coincided with a change in Dior’s creative direction. Jimin’s early appearances were closely associated with Kim Jones’s approach to menswear, which blended traditional tailoring with contemporary sportswear. More recently, his outfits have reflected Jonathan Anderson’s interest in historical references, literary influences and unconventional styling.
Tatler Asia’s selection of seven standout looks captures that development, showing how Jimin has made the house’s established design language part of his own fashion identity.
How Jimin Became One of Dior’s Most Recognisable Ambassadors
Dior officially announced Jimin as its global ambassador in January 2023, building on an earlier connection with BTS.
In 2019, Kim Jones designed stage outfits for the group, establishing a relationship between the French fashion house and one of the world’s most influential K-pop acts.
Jimin’s appointment came during a period when luxury fashion brands were increasingly working with Korean entertainers to connect with international audiences, particularly younger consumers.
His role has since extended across major fashion events and public appearances. Rather than relying on a single recognisable silhouette, his Dior wardrobe has moved between different interpretations of the brand’s identity.
That flexibility is part of what makes his fashion appearances interesting: he can wear a traditional suit with an understated finish one day and a dramatic, historically inspired costume on another occasion.
1. The Embroidered Navy Velvet Coat: Historical Detail Meets Everyday Denim
<text color=”secondary” size=”xs”>Dior Men Spring/Summer 2027 show · June 2026</text>
One of Jimin’s most distinctive recent appearances came at Dior Men’s Spring/Summer 2027 show in Paris in June 2026.
He wore a navy velvet coat decorated with elaborate silver-and-gold embroidery across the chest and cuffs. The ornamentation drew on historical tailoring traditions, giving the garment a formal, almost ceremonial character.
However, the rest of the outfit prevented the coat from looking like a complete period costume.
Jimin paired it with an open-collar green-and-black checked shirt, a delicate gold pendant and light-blue jeans. The combination created a contrast between the coat’s elaborate craftsmanship and the relaxed character of everyday denim.
The collection itself explored the idea of sampling and remixing, bringing different historical and contemporary references into the same design language.
Jimin’s outfit reflected that approach particularly well. The embroidered coat provided the statement, while the simpler pieces made the overall styling feel less formal.
2. The Distressed Open-Knit Cardigan: Relaxed Styling for the Arirang Paris Concerts
<text color=”secondary” size=”xs”>BTS Arirang World Tour · Paris · July 2026</text>
During BTS’s Paris performances in July 2026, Jimin wore several Dior outfits, including an ivory open-knit cardigan with long fringe details.
The garment featured a chunky knitted construction, with deliberately distressed sections around the shoulders and sleeves. Its texture gave the piece a worn-in appearance, while the fringe introduced movement during the performance.
Underneath, Jimin wore a simple white tank top with layered silver chains and medallion pendants.
Dark-blue wide-leg jeans with distressed detailing completed the look, bringing a streetwear influence into an otherwise luxurious ensemble.
The outfit demonstrated how knitwear can become a central fashion statement without relying on complicated tailoring. Its visual impact came from the combination of texture, layering and movement.
It also showed a more relaxed side of Jimin’s Dior wardrobe, particularly compared with the more formal suits and elaborate coats associated with his fashion-show appearances.
3. The Napoleonic-Inspired Coat: Dior Turns Historical Tailoring Into Stage Costume
<text color=”secondary” size=”xs”>BTS Arirang World Tour · Stade de France · July 2026</text>
For BTS’s Stade de France performances in Paris, Dior created custom stage looks for Jimin, including an ensemble inspired by Napoleonic-era military clothing.
The outfit featured a long black coat worn open over a frogged jacket with brass buttons and silver-and-black embroidered closures.
A sash with a beaded fringe added another decorative element, while black leather trousers, long leather gloves and buckled boots gave the ensemble a stronger performance-oriented character.
The historical references were adapted for the scale of a stadium concert rather than presented as a literal recreation of military dress.
The long coat and decorative closures gave the look a dramatic silhouette, while the leather elements introduced a contemporary rock-inspired finish.
For a performer appearing before a large international audience, the outfit also served a practical visual purpose: its strong shapes and distinctive details helped create a recognisable stage image.
4. The Black Dior Blazer: A Modern Take on Formal Tailoring
<text color=”secondary” size=”xs”>Dior Spring/Summer 2026 show · Paris Fashion Week · October 2025</text>
In October 2025, Jimin attended Jonathan Anderson’s first Dior womenswear presentation at the Tuileries Garden in Paris.
It was one of his major public appearances following the completion of his South Korean military service in June 2025.
For the event, he selected a black blazer with glossy lapels, worn open with layered fine chains.
The outfit combined the jacket with wide-leg black leather trousers and chunky lace-up footwear. Rings and blonde hair completed the overall styling.
The look was particularly notable because of its simplicity. Instead of relying on extensive embellishment, it used the cut of the jacket, the contrast of materials and the accessories to create its visual identity.
The presentation also took place against the historical background of Dior’s New Look, introduced in 1947.
Jimin’s choice offered a contemporary interpretation of formal dressing, retaining the structure of a tailored jacket while moving away from conventional red-carpet styling.
5. The Sheer Dior Field Jacket: Utility Meets Delicate Styling
<text color=”secondary” size=”xs”>Dior Summer 2023 collection · 2023</text>
One of the earlier looks associated with Jimin’s Dior ambassadorship was a seafoam-coloured hooded field jacket from the Summer 2023 collection.
The translucent mesh fabric gave the garment a lighter appearance, while the flap chest pockets retained the practical details associated with utility outerwear.
Jimin paired it with pleated olive trousers and matching field boots. A chunky beaded necklace and hoop earrings completed the outfit.
The combination of sheer fabric, practical clothing details and heavier footwear created a contrast between softness and utility.
Dior connected the collection to Christian Dior’s interest in the outdoors, while the outfit demonstrated how those references could be translated into a contemporary wardrobe.
It also established a styling direction that would appear repeatedly in Jimin’s later Dior appearances: combining traditionally contrasting elements instead of relying on one consistent fashion category.
6. The Grey Dior Suit: His First Major Ambassador Fashion Statement
<text color=”secondary” size=”xs”>Dior Homme Fall/Winter 2023–2024 show · January 2023</text>
At the Dior Homme Fall/Winter 2023–2024 show in Paris in January 2023, Jimin wore a grey single-breasted suit over a soft cashmere turtleneck.
The outfit was relatively understated, using a restrained colour palette and relaxed tailoring rather than elaborate decoration.
The trousers had a tapered shape, maintaining a clean silhouette. The unexpected detail came from his footwear: stone-coloured lace-up boots with chunky soles and white webbing laces.
The boots introduced a utilitarian element into an otherwise polished outfit.
Grey also carries a special association with Dior’s history. The shade is connected to the Granville home of Christian Dior and has remained part of the house’s visual language.
Jimin’s appearance was an early example of how he could wear formal Dior pieces without making them feel overly traditional.
7. The Dior Book Tote: Literary References Meet Minimalist Dressing
<text color=”secondary” size=”xs”>Dior Book Covers collection · 2026</text>
Jimin’s seventh standout look takes a quieter approach to luxury fashion.
He wore a long black coat over a black V-neck knit and white T-shirt, paired with tapered black trousers and pointed-toe boots.
The monochromatic outfit created a restrained background for the accessory that drew the most attention: a blue Dior Book Tote embroidered with the cover of Charles Baudelaire’s Les Fleurs du mal.
The design references the book’s 1857 first edition and includes a decorative border and Dior branding. A yellow-and-silver charm adds another detail to the bag.
The Book Covers collection was introduced during Jonathan Anderson’s first Dior menswear season and became available in Dior boutiques in January 2026.
The tote turns a familiar luxury accessory into a reference to literature and publishing history.
Jimin’s styling allows that reference to remain the main visual feature. Instead of competing with the bag through elaborate clothing, he uses a simple black outfit to frame it.
From Kim Jones to Jonathan Anderson: Two Dior Eras in One Wardrobe
Jimin’s relationship with Dior has developed alongside a major creative transition at the fashion house.
Kim Jones, who previously led Dior Men, was known for bringing together tailoring, sportswear and contemporary cultural references.
His approach helped establish a visual language in which formal clothing could be combined with practical silhouettes and more relaxed pieces.
Jonathan Anderson’s arrival introduced a different emphasis. His Dior collections have explored historical dress, artistic references, literature and unexpected combinations of materials and proportions.
Jimin’s wardrobe offers an interesting view of that transition.
The grey suit and translucent field jacket reflect the sportswear-influenced direction associated with the earlier period. The embroidered velvet coat, Napoleonic-inspired stage costume and literary Book Tote show how historical and cultural references have become more prominent in his recent appearances.
The result is not a complete break from his earlier style, but an expansion of the possibilities within the same fashion partnership.
Why Jimin’s Dior Partnership Matters Beyond the Clothes
The relationship between Jimin and Dior also illustrates the growing influence of K-pop performers in the luxury fashion industry.
Fashion houses increasingly use celebrity ambassadors to introduce their collections to audiences who may not regularly follow traditional fashion publications or runway presentations.
K-pop artists bring international fan communities, strong digital visibility and a connection between music, performance and personal styling.
Jimin’s role demonstrates how an ambassador can appear in different contexts without being limited to advertising campaigns.
His Dior looks have appeared at fashion shows, public events and large-scale concerts. The stage costumes are particularly significant because they allow the brand’s designs to become part of a live performance rather than remaining limited to editorial photography.
This connection between music and fashion is also visible across the wider BTS universe. WWC ONE MEDIA previously explored another side of the group’s cultural influence in BTS’ RM Takes His Personal Art Collection to SFMOMA — And Reveals a Different Side of His Creative World, examining how the group’s members have developed creative identities beyond music.
Jimin’s fashion partnership offers a different example of that expansion, with clothing and performance becoming closely connected.
The broader influence of Korean culture on fashion is also reflected in These 7 Korean Menswear Brands Are Changing How Seoul Dresses — And One Uses the Sun to Make Every Piece Different, which examined the growing international visibility of South Korean designers and labels.
Together, these stories show that Korean fashion influence extends beyond celebrity endorsements. It also includes designers, independent labels and artists developing their own creative directions.
Jimin’s Style Is About Contrast, Not One Signature Look
Across the seven outfits, a few recurring ideas become clear.
First, Jimin frequently combines formal and casual pieces. An embroidered velvet coat can work with jeans, while a grey suit can be softened by chunky boots.
Second, texture plays an important role. Sheer mesh, distressed knitwear, velvet, leather and embroidery all create different visual effects without requiring an entirely different silhouette.
Third, historical references are often reinterpreted rather than copied. The Napoleonic-inspired stage costume and the literary Book Tote show how fashion can draw from the past while remaining contemporary.
Finally, the looks are designed for different settings. A fashion-show appearance, a stadium performance and a casual public outfit each require a different approach to movement, visual impact and styling.
That versatility is what makes the seven ensembles worth examining together.
The Lasting Fashion Impact of Jimin and Dior
Jimin’s Dior wardrobe has evolved considerably since his appointment as global ambassador in 2023.
His early appearances established a connection with the house’s tailored and sportswear-inspired designs. Later outfits introduced more historical references, expressive textures and dramatic stage styling.
The seven looks highlighted by Tatler capture that progression without reducing his fashion identity to one particular aesthetic.
For Dior, the partnership provides a connection to a global music audience. For Jimin, it offers a platform to explore different interpretations of clothing, from understated tailoring to elaborate performance costumes.
And for fans of both fashion and K-pop, the collaboration demonstrates how a performer’s style can become part of a larger creative conversation.
As Jimin continues moving between runway-inspired tailoring and custom concert fashion, which Dior era will leave the strongest impression: the relaxed elegance of his early ambassador looks or the more theatrical, history-inspired direction of his recent outfits?
