Asia

Shein Gets Options and Short-Selling From Day One in Hong Kong — But Its Valuation Collapse Is the Bigger Story

HONG KONG, Aug. 28, 2026 — Shein has not even started trading in Hong Kong yet, but investors are already being given multiple ways to bet on where the fast-fashion giant’s shares go next — including down.

Hong Kong Exchanges and Clearing Limited (HKEX) confirmed Friday that when Shein Global Holdings Limited begins trading on Sept. 1 under stock code 625, the exchange will simultaneously introduce weekly and monthly Shein options.

Shein shares will also immediately join Hong Kong’s list of securities eligible for short selling, while issuers will be permitted to list derivative warrants linked to the stock from its first trading day. All of these measures remain subject to Shein completing its planned listing on Sept. 1.

That means investors will not have to wait weeks or months for sophisticated trading instruments to develop around one of Hong Kong’s most closely watched IPOs of the year.

But the bigger story may not be the derivatives.

It is the dramatically different Shein that is finally arriving on the public market.

Traders Can Bet on Shein in Both Directions Immediately

HKEX said Shein’s options contracts will each represent 500 shares.

Monthly options available when trading begins will expire in September, October, November and December 2026, followed by contracts for March, June and September 2027.

The first weekly contracts will expire on Sept. 4 and Sept. 11.

At the same time, Shein will become eligible for short selling, allowing qualifying investors to position themselves for a decline in the share price.

Derivative-warrant issuers have also been informed that they may introduce products tied to Shein shares once the stock begins trading.

For the market, the significance is straightforward: investors will have tools to hedge existing positions, speculate on volatility and express both bullish and bearish views almost immediately.

Reuters noted that having options, warrants and short-selling facilities available from the listing date could help improve liquidity and price discovery.

What it does not mean is that HKEX is predicting Shein’s shares will rise. The exchange is providing market infrastructure, not making an investment recommendation.

And that distinction matters because Shein is entering the public market under circumstances very different from the hyper-growth story investors were discussing several years ago.

From Nearly US$100 Billion to Around US$26.5 Billion

Shein was valued at roughly US$100 billion in a 2022 private fundraising round, briefly putting the retailer among the world’s most valuable private companies.

Its expected Hong Kong valuation is nowhere close.

Shein is offering 280 million shares at HK$47.60 to HK$49.50 each, according to its offering documents. At the top of the original range, the company could raise about HK$13.86 billion, or US$1.77 billion.

Reuters reported Thursday, citing two people familiar with the transaction, that Shein is expected to price the IPO at about HK$48.56 per share, which would raise approximately HK$13.6 billion, or US$1.73 billion, and value Shein at roughly US$26.5 billion.

The final IPO price is scheduled to be formally announced on Aug. 31, meaning the HK$48.56 figure should still be treated as reported pricing rather than the final officially announced price.

If confirmed, Shein would be entering Hong Kong at little more than a quarter of its peak private-market valuation.

That collapse is one of the clearest signals of how dramatically investor expectations surrounding the company have changed.

Investors Did Show Up — But There Is a Catch

Shein’s institutional IPO book has been fully covered, Reuters reported earlier this week.

Orders reportedly came from existing shareholders as well as China-focused and multi-strategy investment funds.

Cornerstone investors have committed approximately US$383 million, led by existing investors Boyu Capital, Tiger Global and General Atlantic.

Tencent, Greenwoods, Taikang Life and UBS Asset Management are also among investors taking shares.

But institutional demand does not necessarily mean enthusiasm is universal.

Reuters reported that retail demand had not been particularly strong, with market participants pointing to weaker sentiment toward new listings as well as questions about Shein’s future growth.

That concern is rooted in the company’s numbers.

Shein’s Growth Story Has Slowed Sharply

Shein generated about US$41.85 billion in revenue during 2025, an increase of 8%.

That would be impressive for many companies.

For Shein, however, the direction of travel is troubling investors.

Revenue growth had been 20.7% in 2024, meaning the pace of expansion slowed substantially in just one year.

At the same time, Shein’s 2025 net income fell 38.7% to US$2.06 billion.

Things became even tougher in early 2026.

Shein reported a US$99 million net loss in the first quarter, compared with a US$395 million profit during the same period a year earlier.

Part of that loss resulted from a US$328 million fair-value accounting charge related to convertible redeemable preferred shares, so the headline loss should not be interpreted as entirely operational.

Nevertheless, weaker sales growth and narrowing margins remain genuine concerns.

The Wall Street Journal and The Guardian have also highlighted the same deterioration in Shein’s financial performance as the company approaches its listing.

The US Market Has Become a Much Harder Place for Shein

One of the biggest changes has come from American trade policy.

The United States removed the so-called de minimis exemption for low-value packages from China in 2025.

That exemption had previously allowed qualifying packages worth less than US$800 to enter the US without normal import duties.

Shein has acknowledged that the change negatively affected its largest market.

Its US revenue fell 14.3% to US$2.04 billion in the first quarter of 2026, from US$2.38 billion a year earlier.

The company has said it is considering measures including higher US prices to offset some of the additional import costs.

Europe is becoming more difficult as well, with additional charges on low-value e-commerce imports and continuing regulatory scrutiny creating further pressure on the economics of Shein’s cross-border shipping model.

Competition is another challenge.

Temu and other low-cost e-commerce platforms are fighting aggressively for many of the same shoppers, while traditional fashion groups including Zara owner Inditex and H&M remain powerful global rivals.

Shein Finally Reached Hong Kong After New York and London Failed

The Sept. 1 listing represents the end of a long and complicated journey toward becoming a publicly traded company.

Shein previously explored listings in both New York and London, but those plans failed to reach completion amid political, regulatory, supply-chain and corporate-governance scrutiny.

China’s securities regulator eventually gave Shein approval for its Hong Kong listing on July 10, 2026.

The company remains headquartered in Singapore although it was founded in China and continues to depend heavily on Chinese manufacturing and logistics infrastructure.

According to its listing disclosures, products stored in central warehouses in China accounted for more than 90% of Shein’s net revenue in 2025.

Shein has said it maintains high standards of governance, transparency and accountability and has defended its policies on labour standards and supply-chain oversight amid years of criticism and regulatory attention.

Where Will the IPO Money Go?

Shein has said approximately 80% of the IPO proceeds will be directed toward improving its technology and expanding its brand and international reach.

Other funds are expected to support corporate responsibility initiatives and general corporate purposes.

For Hong Kong, the deal is significant as well.

Reuters reported that Shein’s offering is set to become Hong Kong’s largest new-share sale of 2026 so far, overtaking autonomous-driving company Momenta Global’s roughly US$751 million IPO in July.

The Real Test Starts on Sept. 1

HKEX’s decision to have options, short selling and potentially derivative warrants available immediately could make Shein one of Hong Kong’s most actively watched new listings from its first trading session.

Those instruments may deepen liquidity.

They may also expose disagreement.

Investors who believe Shein’s vastly reduced valuation already reflects its problems will finally have an opportunity to buy into one of the world’s largest online fashion platforms at a fraction of its former private-market price.

Those worried about tariffs, slowing revenue growth, shrinking margins, regulatory investigations and competition will have ways to take the opposite side.

That is what makes Sept. 1 particularly important.

Shein is finally getting the public listing it spent years chasing.

But after falling from a valuation of nearly US$100 billion to around US$26.5 billion, the question facing the market is no longer whether Shein can become a global fast-fashion giant.

It already did.

The question now is whether investors believe the next chapter is another period of growth — or whether Shein’s best years were already priced in long before it reached the stock exchange.

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