Capcom has returned to Kuala Lumpur with its third official pop-up store in Malaysia, giving fans another chance to get their hands on merchandise from some of the Japanese gaming giant’s biggest franchises as interest in its properties continues to expand beyond video games.
The Capcom Pop-Up Store Malaysia 2026 opened at ACG Base inside LaLaport Bukit Bintang City Centre on Sept. 24 and will run until Dec. 27. The latest edition is the company’s longest-running Malaysian pop-up so far and features around 350 official merchandise items.
Organised by JUSTDAN Malaysia Sdn Bhd, the store brings together merchandise from major Capcom franchises including Resident Evil, Monster Hunter, Street Fighter, Mega Man, Ace Attorney and Dragon’s Dogma.
Fans can browse a wide range of products, from plush toys and figurines to blind boxes, models and everyday lifestyle items. The expanded selection makes the latest Kuala Lumpur edition the biggest Capcom merchandise offering seen at its Malaysian pop-ups to date.
The return comes after two earlier Malaysian pop-ups — the first in Kuala Lumpur in 2025 and another in Johor Bahru in April 2026. According to the organiser, the events have attracted both long-time fans and younger generations of gamers.
Malaysia does not yet have a permanent Capcom Store. The organiser has expressed hopes that the continued response to the pop-ups could eventually support a permanent retail presence in the country. Capcom already operates permanent stores in Japan, while its overseas network includes locations in Taipei and Shanghai.
The timing also places the Kuala Lumpur pop-up in the middle of a broader push to bring Capcom’s game franchises to audiences outside traditional gaming.
Resident Evil recently returned to Malaysian cinemas with Sony Pictures’ new film, which opened on Sept. 16. Meanwhile, the latest live-action Street Fighter movie is scheduled for release in October. Capcom has described film adaptations as part of its broader strategy to expand awareness and value of its intellectual properties beyond games.
Capcom’s underlying game business is also providing momentum. The company reported an all-time high of 59.07 million consumer home video game units sold for the financial year ended March 31, 2026, while recording its ninth consecutive year of record profit across all profit categories.
The Malaysian pop-up is also offering merchandise created specifically for local fans. A limited-edition Capcom Malaysia T-shirt with an oversized, relaxed design is available from opening day, while an eco-friendly tote bag will be released separately at a later date.
Both Malaysia-exclusive products are limited while stocks last. Shoppers who spend at least RM100 in a single purchase can also receive a complimentary Capcom Pop-Up Store Malaysia postcard, subject to availability.
The store is located at L2-39A and L2-39B of LaLaport Bukit Bintang City Centre. After its opening-day schedule, it will operate daily from 10am to 10pm through Dec. 27.
For Capcom, the latest Malaysian pop-up is more than another merchandise event. It reflects how established gaming franchises are increasingly being developed across retail, entertainment and film, allowing characters and worlds originally created for consoles and PCs to reach wider audiences.
The bigger question now is whether Capcom’s growing retail and film presence can turn Malaysia’s pop-up-store enthusiasm into a lasting market for the company’s franchises.
