Shakey’s Pizza Asia Ventures, Inc. (SPAVI) is reorganizing its leadership structure as part of an ongoing business transformation aimed at streamlining operations and consolidating management across key business units.
Effective Oct. 1, Edwin Raymond C. Africa has been appointed chief operating officer of SPAVI. He will oversee the consolidated Potato Corner business covering both domestic and international markets, while also taking charge of several corporate functions.
Africa brings more than three decades of experience in general management, marketing and brand management. Before joining SPAVI, he served for 11 years as executive vice president, corporate general manager and group business unit head of Century Pacific Food, Inc., where he handled key business units, innovation and corporate functions.
Earlier in his career, Africa held management and brand-related positions at Procter & Gamble, Nippon Paint and PepsiCo in the Philippines and other Asian markets. His appointment gives SPAVI an executive with experience across consumer and food-related businesses as the company reorganizes its operating structure.
As part of the restructuring, Yiow L. Tan, who currently heads SPAVI’s international business, will report to Africa and remain in his position until Dec. 31, 2026. The group director for international role will then be dissolved under the new organizational structure.
The changes also extend to Peri-Peri Charcoal Chicken and Sauce Bar. Roy Marvin E. Quejada, currently chief operating officer and business unit head of Potato Corner, will be reassigned to lead Peri-Peri effective Oct. 30.
Quejada will take over as Peri-Peri’s chief operating officer following the departure of Dino T. Francisco, who is leaving SPAVI to pursue another opportunity. Francisco currently serves as the brand’s general manager.
The leadership changes come as SPAVI works to consolidate its business units and corporate functions. The company said the restructuring is intended to strengthen execution and support its growth agenda.
The move follows a broader streamlining effort at the restaurant group. SPAVI Chairman Christopher Po previously described 2026 as a year of restructuring, with the company reviewing its store network and corporate support operations amid changing market conditions.
SPAVI has been managing growth while dealing with pressure on profitability. The company reported double-digit systemwide sales growth during the first half of 2026, although profits continued to face pressure from economic headwinds, expansion-related investments and softer discretionary spending.
The group operates a portfolio that includes Shakey’s Pizza, Potato Corner, Peri-Peri Charcoal Chicken and Sauce Bar, R&B Milk Tea and Project Pie. Potato Corner has become an important part of the group’s expansion strategy, with the brand maintaining a growing presence both in the Philippines and overseas.
SPAVI ended the first half of 2026 with 3,074 units across its global network, reflecting the scale of the group’s restaurant and food-service operations. The company has continued expanding its brands while reviewing its cost structure and organizational setup.
Under the new arrangement, the consolidated leadership of Potato Corner under Africa is expected to bring its domestic and international operations under a more unified structure. The reassignment of Quejada to Peri-Peri will likewise place a senior SPAVI executive at the helm of another key brand.
The latest appointments form part of SPAVI’s broader effort to align its management structure with its current portfolio and growth plans as the company enters the next stage of its business transformation.
