Business
Peroni Just Changed Agencies—But What Happens to Its New Global Brand Platform Now?
The premium Italian beer brand has handed its global creative account to Havas following a competitive agency review, ending McCann's tenure as the brand's global creative partner after just two years. The pitch process, supported by intermediary AAR, began in April, with final presentations held in June. Havas emerged victorious against incumbent McCann, alongside adam&eve\TBWA and Leo. The transition is set to begin immediately, with Havas taking responsibility for Peroni Nastro Azzurro's gl
