SINGAPORE — Singapore is about to become home to Southeast Asia’s first Moutai House, a three-storey destination dedicated to one of China’s most famous luxury spirits, combining rare collectibles, Chinese fine dining, cocktails and a new cultural experience at the historic Fullerton Waterboat House.
The new venue is scheduled to open at the end of October 2026 at 3 Fullerton Road, with the project bringing together Kweichow Moutai, Michelin-starred Imperial Treasure and Singapore cocktail bar Nutmeg & Clove.
But what is attracting the most attention is the collection itself: Moutai House says it will showcase more than 300 exclusive and collectible Moutai labels, including rare bottles valued at up to S$1 million.
From Chinese baijiu to a luxury destination
Kweichow Moutai is a premium Chinese baijiu, a sorghum-based spirit traditionally associated with important celebrations, hospitality and formal occasions.
Moutai House is designed to move the brand beyond traditional drinking culture, creating a destination where visitors can learn about the spirit’s history and production while experiencing it through food, cocktails and collectible bottles.
The project will feature three main components:
- Moutai Experiential Centre
- Imperial Treasure fine-dining restaurant
- Sohaus rooftop bar by Nutmeg & Clove
Together, they are intended to create a destination combining Chinese drinking culture with Singapore’s dining and cocktail scene.
More than 300 bottles—including million-dollar rarities
For collectors, the Moutai Experiential Centre could be the biggest draw.
The venue is expected to house more than 300 Moutai labels, ranging from more accessible bottles to extremely rare expressions whose values can reach S$1 million.
It will also feature what Moutai House describes as Southeast Asia’s first dedicated birth-year Moutai collection, with vintages dating back to 1965, the year Singapore became independent.
That concept is designed to appeal to customers looking for bottles connected to significant personal milestones—including birth years, birthdays and anniversaries.
The official Moutai House website also confirms that the Singapore venue is positioned around dining, culture, luxury experiences and Kweichow Moutai.
Singapore connection goes back more than 70 years
The choice of the Fullerton Waterboat House is more than a luxury real-estate decision.
According to Moutai House managing director Shi Yun Ding, Moutai’s connection with Singapore dates back to 1954, when Kweichow Moutai first reached Southeast Asia through the Singapore River. The new venue is therefore being presented as a return to the location where that regional connection began.
The building itself also carries significant heritage value.
The Fullerton Waterboat House is a conserved Art Deco building designed in 1941 by Swan & Maclaren. The Urban Redevelopment Authority says the building and surrounding conservation area received conservation status in 2002.
The Fullerton Hotels website describes the property as a historic landmark with its distinctive Art Deco façade and curved balconies.
That history gives the new Moutai destination an unusual backdrop: an early-20th-century Singapore landmark being transformed into a modern hub for Chinese spirits, dining and hospitality.
Imperial Treasure brings Guizhou cuisine to the table
The food component will be led by Imperial Treasure, whose restaurant at Moutai House will focus on two Chinese culinary traditions: Guizhou and Huaiyang cuisine.
Guizhou food is known for bold flavours, including chilli, sour notes and fermented ingredients. Huaiyang cuisine, meanwhile, is one of China’s major culinary traditions and is known for more refined flavours, precise knife work and techniques such as braising, steaming and stewing.
Chefs are also exploring ways to incorporate Moutai directly into selected dishes.
According to Imperial Treasure CEO Kenny Leung, the spirit could be used through techniques including marinating, flash-frying, braising, stewing and traditional “drunken” preparations.
The restaurant will seat 45 guests, with an interior inspired by the dining cabin of a century-old ship, designed to complement the Waterboat House’s historic architecture.
Moutai gets a cocktail makeover
The rooftop bar, named Sohaus, will be operated by Nutmeg & Clove, the Singapore cocktail establishment recognised by the World’s 50 Best Bars.
Its drinks programme is expected to include eight original signature cocktails featuring Moutai, alongside another eight classic cocktails reinterpreted with Moutai-inspired flavours and elements.
The strategy reflects a broader attempt to introduce baijiu to consumers who may be unfamiliar with the spirit.
Rather than presenting Moutai exclusively as a traditional Chinese ceremonial drink, the cocktail programme aims to make its distinctive flavour profile more approachable to an international audience.
Two Singapore-exclusive Moutai releases
The project will also feature two releases created specifically for Singapore.
One is the Kweichow Moutai Discovery Collection – Singapore, featuring a Nanyang-inspired design incorporating the Vanda Miss Joaquim, Singapore’s national flower.
The second is the Culture Collection – Singapore, which comes with a pair of baijiu cups and reinterprets the classic Moutai bottle as a collectible cultural object.
Moutai House’s official website currently lists the Singapore Culture Collection in 500ml and 1,000ml formats.
Why Singapore?
The launch reflects Singapore’s role as a regional crossroads for Chinese business, tourism, luxury hospitality and Southeast Asian consumers.
Moutai House says Singapore’s position between China, Southeast Asia and the wider international market makes it a natural location for introducing the brand’s culture and versatility to a broader audience.
The Fullerton Waterboat House also adds a strong heritage narrative to the project.
The building was constructed in the 1940s and was historically associated with supplying fresh water to vessels. Today, it forms part of the Fullerton Heritage precinct.
A new luxury landmark for Singapore?
The arrival of Moutai House signals something larger than the opening of another bar or restaurant.
It combines luxury spirits, Chinese culinary heritage, collectible bottles, cocktails and Singapore’s architectural history under one roof.
And with bottles valued at as much as S$1 million, a birth-year collection reaching back to 1965 and a rooftop cocktail programme from Nutmeg & Clove, the venue is clearly targeting more than traditional baijiu drinkers.
It is positioning itself as an experiential luxury destination.
Moutai House Singapore is scheduled to open at the end of October 2026 at The Fullerton Waterboat House.
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