Business
Zim Cleanser Has Survived in Filipino Homes for Decades—But Syril Ko’s Biggest Business Lesson Isn’t About Cleaning Products
MANILA, Philippines — In a consumer market where products can disappear almost as quickly as they arrive, remaining visible on Philippine store shelves for decades is an achievement in itself. That is part of what makes the story behind Zim Cleanser and the family business associated with executive Syril Ko worth examining. The household-cleaning brand is part of the portfolio of the Cymar Group of Companies, a Filipino family-run consumer-goods organization whose roots stretch back more than
