Asia
Everyone Said It Was Terrible’—So Why Is China Suddenly Buying Tickets to Niu Lai?
A Chinese animated film that was initially dismissed for its crude visuals and confusing storyline has pulled off one of the most bizarre box-office turnarounds of the year — and the secret may have been the internet laughing at it. Niu Lai (牛来), also translated as The Arrival of the Ox or The Cow Is Coming, was released in China on Aug. 5 with virtually no conventional marketing. For its first 10 days in cinemas, the film earned only around ¥7,700, with fewer than 300 people reportedly buying
