Business
China Is Taking Over the Matcha Supply—But Japan Still Holds the One Advantage That Could Decide the Future
The world’s obsession with matcha has created an unexpected new rivalry: Japan’s centuries-old tea tradition versus China’s rapidly expanding production machine. What began as a global café and social-media trend has become a serious battle over supply, prices, branding and the future of one of Asia’s most recognizable tea products. In Japan’s historic tea city of Uji, Kyoto, demand for premium matcha has exploded. At Horii Shichimeien, a centuries-old tea business, some tins now sell for near
